A need for professionalism?

May 9, 2007

A Need For Professionalism?

In the speech “Professional Writing and the Rise of the Amateur,” John August presents his theory on a professional versus an amateur. Through the evolution of several ideas regarding professionalism, he concludes that we are all professionals and should therefore make a continuous effort to strive for professionalism every day. August has rigorous criteria for professionalism, including presentation, accuracy, consistency, accountability, and meeting peer standards. In order to support his point of view, August has contentions that include but are not limited to “everyone is a writer,” “one is not able to choose when he or she would like to be a professional,” and in actuality, “no one gets to be an amateur.” August believes that no one can be an amateur because everyone is constantly under some form of scrutiny or judgment.

John August’s main objective in constructing the speech the way he did was to critique society while not pinpointing one particular demographic. Although he may have mentioned specific groups of people, he tried to remain unbiased while making a statement about the public as a whole. August’s speech was an attempt to address our society’s current issues involving professionalism. He portrays a society devoid of professionalism supported through a thorough definition of professionalism, however, his presentation-lacked conviction, which rendered the speech somewhat ineffective. This problem could have been avoided had August adequately explained why professionalism is important.

I enjoyed the August’s article because even though his writing style was a little un-orthodox, I agree with August’s that there is a need for more professionalism in society. There is a need for more refined professionalism in today’s society. I receive countless e-mails on a daily basis with misspelled words and horribly incorrect grammar. Not only does this lack of professionalism negatively that person, if they are in any way representing me, they are then reflecting negatively on myself. This is a concept that August captures in his speech. Secondly, I am aware that his screenwriting examples were intended to validate professionalism, however, his examples were too specific, making it difficult for the listener to relate. After further analysis, it has come to my attention that had speech was delivered to a group of screenwriters, his speech would be applicable and effective. A final thought, I found it contradictory that August obviously viewed himself as a professional while he found his vocabulary lacking in such a way that he had to curse throughout his speech to create affect that his diction could not. Again, I enjoyed August’s theory on professionalism and his intentions were good, but his speech left me yearning for a more “professional” impact.

August, John. “Professional Writing and the Rise of the Amatuer.” [Weblog entry.] johnaugust.com. 1 March 2006. 17 January 2006. .


A little more about me

May 9, 2007

I am very active in my Greek sorority, Pi Beta Phi; for example, I played an important role in the final nights of homecoming in order to get house decorations finished on time. I am also very involved in the Professional Business Fraternity Alpha Kappa Psi. I am pledging this semester and was recently elected pledge class president. The election process included giving a speech to over 100 people and currently, within the pledge class, I am responsible for overseeing the executive counsel and pledge sponsored events and commitments. I am an ambassador for the Associated Students of the University of Missouri. In ASUM, I am responsible for helping to set up for ASUM functions and to help whenever necessary. This past semester I volunteered at the Mid-Missouri Legal Services Office. I had duties which entailed compiling an informational law book for the office and assisting in other office needs.

Fundamental Marketing.

May 9, 2007

Marketing is based on exchange. Exchange is based on six factors: satisfying a need, offer something of value, two or more must be involved, must exchange voluntarily, both must have something of value to contribute, must communicate with each other. Marketing is a total system of business activites designed to plan, price, promote, and distribute want-satisfying products to target markets in order to achieve organizational objectives. Marketing must have a focus. Focus is custom-oriented and wants must be recognized and satisfied. Sales and marketing orientation are both big parts of marketing. Sales orientation is characterized by a heavy reliance on promotional activity to sell the products the firm wanted to make, became common. In this stage, advertising consumed a larger share of a firm’s resources, and sales executives began to gain respect and responsibility from company management. Market orientation is when companies identify what customers want and tailor all the activities of the firm to satisfy those needs as efficiently as possible. These two aspects are supported by a marketing concept. This emphasizes customer orientation and coordination of marketing activities to achieve the organization’s performance objectives. These are a few of the pieces of fundamental marketing.

Tradition- different type of professional writing

May 9, 2007

Tradition defines the University of Missouri. As the founder of Homecoming and the home of timeless rituals such at the Mizzou ‘39 and Tiger Walk, Mizzou is defined by the past and the alumni who have come before us. Not only does Mizzou have special events to commemorate our history, we also have the daily impact of tradition on our campus life. Events such as the Mizzou ‘39 leave their marks on campus all year long. Just mentioning one of the historical events stirs anticipation and excitement among the student body. But the events are not all that define Mizzou tradition. A walk around campus continues to overflow with tradition such as the Journalism School and Memorial Union Archway. Mizzou tradition has kept the past involved in the future and will continue to do so for as long as influential organizations such as AASB are in existence.

Student leadership
Student Leadership allows the University of Missouri to be unlike any other university. Student leadership leads to diversity among organizations, which fosters progressive ideas toward gender, race, and sexuality. Missouri’s own student leadership allows for the continuation of traditions and the guidance of younger students by older students. This student leadership not only creates an academically productive environment it also establishes a unified appreciation of tradition and excellence at Mizzou.

How to have a great interview

May 9, 2007

How to have a great interview

I did this project for my English class. There are many important things to remember about interviewing.
First, there are the three P’s to interviewing (Prepare, Presentation and Perception). In order to prepare you have to do your homework. Research the company. Get online; look at what their charities or mission statements are. Your knowledge of the company will be impressive to the interview and will show that you know how to work hard. You can also look for information in business journals or annual reports. It is then important that you practice integrating their characteristics into your resume or your skills. You then show how you and the company are a good fit for one another. When preparing, it is also important that you look your best and always error on the side of conservative. Some little tips: look clean, no perfume, eat something beforehand and be sure to have fresh breath. Finally when preparing, create a checklist, visualize, and breathe.
Regarding presentation remember that your interview begins the minute you step into the parking lot. It is important that you are kind to everyone that you encounter, from the secretary to the security guard. Some questions in the interview could be what are you strengths and weaknesses, why did you leave your last position, and how do you handle mistakes? It is also important that in the interview you market yourself. Remember to have a firms handshake, maintain eye contact and answer each question effectively and in detail.
The final P is perception and there are many aspects that go into this part of interviewing. Interviews can be really awkward because not only is the person new to you but you are in the spotlight. In these situations feel free to ask the interview questions. What is a day in your job like? Toot your own horn a little. Say, enough about me, could you please tell me a little about yourself. With all of this said, there are many common mistakes. Taking it too seriously, dressing down, being too modest or talking too much.
Keep all of these things in mind when you’re interviewing and you will succeed. But most importantly…be yourself!

Marketing Blogs

April 18, 2007

At first it was very difficult to find blogs specifically on marketing. Then I realized that I was looking for the wrong thing. I had to look at educational marketing in a different way.

For example, on this blog http://www.blogthetech.com/2007/04/19/the-upcoming-sony-ericsson-p700i-smartphone/ I found a very effective description of a new sony ericsson phone. The more I was looking at this “advice blog” the more I realized how many there were. It also seemed like people are very likely to share their positive experiences with others. My marketing teacher calls this one of the first steps in brand loyalty. It is this type of brand loyalty that persuades others to use the products that you recommend. People seem to trust people more than they trust a company without a face. So back to this blog, it’s visual stimulation was good and it had a full list of it’s characteristics which also made it very appealing.

The second blog that I found was http://beth.typepad.com/beths_blog/2007/04/10_steps_to_ext.html. This site is very intriguing because it gives good tips on how to be successful at non-profit marketing. According to speakers in my other classes, non for profit marketing is by far the most challenging of all marketing ventures. The steps on this blog was very applicable and organized. It was in list form, ensuring that I would like it. The first step is to find people which may sound difficult but can actually be one of the hardest parts. The final step is to Understand the Power of Open Tools Web-Based Productivity Tools. In simplier terms, it means taking the work that you have been working on your own in the first 9 steps and making them public and getting more help. The whole blog had so much good information that would be great for a non for profit marketer.

The final blog, http://www.germancarzone.com/japanese-cars/13411-nissan-will-sell-diesel-maxima-u-s-2010-a.html, has allowed me to truly see what a huge impact bloggers could make on other bloggers through personal recommendations but also group recommendations. Like this German Car Zone I found seems to be posting almost news headings for car enthusiasts. Though the fact that the Nissan Commiting to Clean Diesel Engine in Maxima in 2010 wouldn’t necessarily shake my world. But this fact might impact someone else’s decision on when or what car to buy. Online “shopping” or researching is very private and therefore people can be as skeptical or persuaded as they like without fear of a salesperson or any other peer pressure. That is why online marketing, specifically blogging, can be an effective form of marketing.

Report Assignment Brainstorming.

April 9, 2007

I am actually very excited to complete this assignment, actually both the profile and the report. This will give me an opportunity to learn more about the marketing field as a whole. I have thought about it a lot and to start, I’m going to use my research from my profile assignment, on Peggy, who works in Marketing. In addition, I’m going to e-mail my Marketing Professor, Professor Poor in order to get an inside look into marketing research because that is what he did for many years. He also have exceptional fundamental knowledge of the subject.

This assignment also gives me an excuse to bug these people and to use school as my excuse to ask them lots of questions that they might not initially have time for. I hope to gain for their interviews, a couple things. First, a reassurance that I am in the right field of study, considering that Marketing is my major. It will also be nice to see if there is much political influence on the field and also to help me narrow the field as to where I see myself in the profession.

Write Up The Corporate Ladder Part III

April 9, 2007

One of the first things that pooped off the page for me was the that writing = clear thinking. Clear writing makes you look more intelligent and more professional, as we had already talked about earlier in the semester.

One of my favorite interviews was Nick Balamaci from Citigroup. First, I liked it because I’ve had good experience with Citigroup. In addition, I liked the way Balamaci attributed good leadership to both speaking and writing. I agree with him that both of these are the best way to showcase personal expertise and work ethic. I also agree with him that e-mailing is a blessing. A curse, in regard to the lack of disconnect that an allows employees but it is a blessing in regard to effeciency and expendiencey. I also liked that this employee did most of his own revising. As helpful as another opinion is for grammar and spell checking, I think that it can skew the context by someone who is less informed on the topic.

I began to notice something as I was reading these final interviews. They all seemed to be saying the same thing, at least fundamentally. I found this both daunting and reassuring. It was daunting in the fact that these steps are a lot of work and would require a lot of practice to get good at them. But I was reassured in the fact that these steps do work and if you execute them, with the right timing, you are also most guaranteed success. I know nothing is ever guaranteed but these steps will most assuredly aid in the process of climbing the corporate ladder.

Write Up The Corporate Ladder Part II

April 5, 2007

First, I must say, that WOW I like this book thus far. I mean, the writing style is probably a little too categorized, which makes it hard to follow at times but the lists are great. They help me to remember the main points and it is actually applicable advice.

But more specifically, in a random side note, I really liked how the first interviewed woman spoke about her 8th grade teacher. I think writing style and structure should be taught as early as possible. Not only does this enable the students to develop a passion and a taste for learning at a young age it increase their appreciation for it. This leads to better writers, better communicators and better business men and women. And as addressed earlier, writing is so helpful beyond just the business world, it is helpfup in every job.

I also really liked the interview with Marcus and one of the first things that he said hit home the most with me. You learn about writing, through writing yourself. There is only so much help that a template can do to help you with writing. Eventually, after all the studying and the grammar lessons you just have to write, have your work edited and see what works from there. And eventually, you will find more things that work and these things will develop into your own personal writing style. That’s why, as much as writin is difficult sometimes, it is very personally satisfying.

Chapter 13-15

April 3, 2007

First, a note about the authors.  Their writing style is very clear and impactful.  Unfortunately, everything seems to be a little bit of stretch but this stretching is caused by a lack of examples because blogging is so new, not because it is inadequate.  But on another point of analysis, I agree that blogging can be a very good way of explaining or releasing one’s thoughts or feelings but I was not overly convinced that it is the most crucial thing to be thinking of in a crisis.  The way the authors described it one would think that your company could be going broke and instead of focusing on accurate accounting, one should be blogging in order to gain support from the blogosphere.  Maybe this idea is bigger than I am giving it credit for or I am simply in the wrong demographic for the statistic but I simply have not about blogging enough to think that it is a socieety-wide impactful mechanism.  I know that was a very obscure sentence; but the problem in my mind lies in the fact that I don’t know exactly how many people blog and the people who do blog, how many are actually actively involved in the blogosphere?  I feel both of these numbers would greatly impact my opinion of the influence of bloggers. 

I also struggle to see the connection, even after this entire book, of blogging being directly linked to credibility.  I am not looking for a argument regarding blogging, different strokes for different folks, but as I have stated before, my lack of creative, innovative and internet-based thinking has made it impossible for me to completely buy into the idea of blogging.  Call me old fashioned.

 In regards to emerging techonology, I do think that blogging has great potential.  The more people who blog, the greater the impact will become.  Who knows, eventually blogging could me more influential than the tv, or radio or any other form of media.  Crazier things have happened and I anticipate the opportunity to watch as blogging progresses.